Persuading people to part with their money—or time—is the copywriter’s art. Time spent doing something they normally wouldn’t be...

Ever hear of the “3-Step Buying Tier”? It’s kind of the direct-response copywriter’s art in a nutshell. Basically, it’s just this:...

I knew a couple that did carpet cleaning as their ministry. Not something that immediately comes to mind when thinking of such a thing,...